media 2 Flashcards
this includes all the planning and drafting stages of a media product ( for example, scheduling, funding, casting, designing, storyboarding and scripting).
Pre-production
This is the making of a media product and includes the full production process from pre-production to post-production.
this includes all the actual making of a media product (for example, filming, photography, writing, inking graphics, recording sound).
Production
this includes any ways in which the media product is edited (for example, use of CGI and special effects, digital manipulation, sub-editing processes, audio editing techniques).
Post-production
If a media product has a mainstream audience (also referred to as a mass audience) it will appeal to a wide range of people. These products are often produced by large media conglomerates & will make a large profit.
Mainstream
Mass
markets are often small and they are targeted very much on specialist interests, skill sor beliefs.
Niche (marketing)