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Sociology > Media > Flashcards

Media Flashcards

1
Q

What is media?

A

Media is the collective term for men’s of mass communication.

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2
Q

What are the main three subcategories?

A

The Print Media-newspapers, adverts on billboards e.t.c
The Audio-visual Media- films,to,video games
Cyber and digital media-YouTube,WhatsApp,facebook,instagram

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3
Q

What is concentration of media ownership?

A

Most media companies are owned and operated by small numbers of TNCs

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4
Q

What is an example of this?

A

7 men dominate the ownership of UK newspapers today.
Curran 2005-this concentration of British media is not new .

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5
Q

What is horizontal integration?

A

A media company owning several businesses of similar value.

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6
Q

Examples of horizontal integration?

A

Japanese TNC Sony owns Sony music -largest ,using entertainment business in the world

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7
Q

What is vertical integration?

A

This is where media conglomerates control different aspects of the same type of media.

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8
Q

What is an example of vertical integration?

A

Warner Bros Entertainment owns several film and to production companies as well as tv channels.

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9
Q

What is lateral expansion?

A

This is where media companies expand their businesses into new areas to spread risk.

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10
Q

What is an example of lateral expansion?

A

Virgin group is an example of a diversified company which has major media interests in radio and is a major mobile network provider,but has increasingly moved away from media and into a range of businesses.

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11
Q

What is global conglomeration?

A

The rise of large media large media TNCs,who tend to control dozens of media companies,with a presence in many different countries.

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12
Q

What is an example of global conglomeration?

A

News Corp (Rupert Murdoch) owns newspapers in the US UK and Australia.

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13
Q

What is synergy ?

A

Where media conglomerates market their products in many different ways to maximise profit.

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14
Q

What is an example of Synergy?

A

Blockbuster films often are accompanied by a soundtrack and video games,toys e.t.c

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15
Q

What is technological convergence?

A

Putting media technologies into one media products

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16
Q

What is an example of technological convergence?

A

Computers,smartphones e.t.c allow us to browse the whole internet ,purchase online ,watch things and more.

17
Q

What are pluralists?

A

See the media as an essential part of modern democratic society-they inform the electorate about a range of different views from political parties.

Sociology (10 decks)

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