Media Sociologists Flashcards
- What does Curran say about trends in media ownership?
Curran (2003) argues concentration of ownership of British media is not new.
What does Marxist Miliband argue ?
Miliband(1973) is an instrumental Marxist who sees media owners as having a powerful effect on media output ,using their influence to shape how the audience think about the world they live in encouraging them to accept class inequality.
What do Castles and Kosack argue?
Castles and Kosack (1973) argues it suits the ruling class for white working class people to view ethnic minorities as a threat as it distracts them from the true cause of oppression (capitalist system)
What does Miliband say about ‘the opium of the people’?
Ralph Miliband argues that in secular society , media has replaced religion as the “new opium of the people”.
Who is Berlusconi?How does he provide evidence of Marxist Instrumenatlist theory
Berlusconi had controlling share in the biggest TV broadcast in Italy. He used 3 TV channels to launch a huge election advertising campaign. He had no political experience but served as prime minister of Italy four times.(1994 election)
How does Berlusconi provide evidence against the Marxist view?
In 2015 he was convicted of tax fraud and banned from the public office for six years. This suggests that there are still some legal limit on the power and influence of media owners.
What does Gramsci argue?
Gramsci (neo-Marxist)
.Owning the means of production is not enough for the ruling class to hold power in society.
.He argues the economy is important, but not the ultimate driving force within society-He rejects economic determinisation.
.In order to control and maintain control of the masses, it’s important to gain approval and consent and is achieved through (hegemony) promotion of a distance of ideas.
. Argues ruling class/dominant ideology is spread by civil society (education, media, religion)
What is Joneses view on the media?
Jones (2015), sees media owners, editors and journalists as part of the establishment – an alliance of unaccountable powerful groups with common economic interest in these (include politicians, judges, senior police etc resulting in journalists turning a blind eye to corruption and greed in the establishment, and instead demonise behaviour of the poor(benefit claimants ,immigrants)
What does Baudrillard say?
Baudrillard says in post modern society audiences are bombarded with so much information that line between fact and fiction are blurred.It is therefore harder for owners to put across the beauty of the world.
What does Levene find?
Levene (2007), observes that members of society of greater access and choice from the diversity of media, so can reject meta narratives proposed by the powerful
