Key Terms-Media Flashcards
1.What is agenda setting?
the idea the media have a powerful influence over the issues that people think about because the agenda is already set by journalists. This is because people can only discuss and form views about the issues they’ve been informed about.
What is bread and circuses?
used to describe a situation in which a government tries to take attention away from real problems or issues, by providing people with things which seem to make their lives more enjoyable
What is hegemonic Marxism?
What is hyper reality?
The inability of consciousness to distinguish reality from a simulation of reality,especially in the technologically advanced societies.
What is instrumentalist Marxism?
This perspective explains the relationship between media owners and media content using the concept of social class.
What is media saturation?
The Marxist perspective on news selection and presentation. We live in a media-saturated society, in which the media informs much of our views and opinions and even lifestyles.
What is meta narrative?
an all emcompassing explaination of society and it aims to explain why everything happens.
What is pluralism?
a situation in which people of different social classes, religions, races, etc., are together in a society but continue to have their different traditions and interests
What are polysemic messages?
The concept that media texts can have different meanings and be interpreted in different ways.
What are public service broadcasters?
The obligation to produce and broadcast programmes which serve the pubic.
2.What is candy floss culture?
the culture tantalises the senses but doesn’t fulfil our deepest needs.
What is censorship?
suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or “inconvenient”. Censorship can be conducted by governments, private institutions.
What are cultural pessimists?
They point to the possible downsides of the New Media such as the rise of Fake News, domination of a few media companies, the rise of echo-chambers, the reinforcing of elite power and increasing commercialisation. Cultural pessimists criticise the cultural optimist view of new media.
What is democratisation?
The transition process from an authoritarian government to a democratic system where citizens hold power to decide their leaders and laws.
What is the digital divide?
describes the socioeconomic gap between people who benefit from the digital age and those who do not.
What are neophilliacs?
argue that new media is beneficial to society for several reasons. Increased consumer choice – there are now hundreds of choices available to people in the form of media outlets and delivery systems. It is argued that competition between media institutions results in more quality media output.
What is popular culture?
the set of practices, beliefs, and objects that embody the most broadly shared meanings of a social system.
What is tabloidisation?
A contemporary shift of focus in journalism away from hard news and serious factual information and toward soft news and entertainment.
3.What is cultural imperialism?
the process and practice of promoting one culture over another
What are false needs?
desires for commodities that have been constructed as necessary and important goods.
What is folk culture?
specific cultural practices and whole cultures, and examples include Morris dancing in England, folk singing such as Mongolian throat singing
What is high culture?
A term that relates to the kinds of culture enjoyed by those with higher status (position) in society.
What is hybrid culture?
Where two cultures are combined, new, different forms of culture emerge.
What is participatory culture?
a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers).
What is popular culture?
the set of practices, beliefs, and objects that embody the most broadly shared meanings of a social system.
