Med: women

Question 1

ao1s

Answer 1

symbolic annihilation - Tuchman, Gerber
sex objects - Wolf
stereotypical characters
new media improving stereotypes

Question 2

ao2s

Answer 2

Ferguson -cult of femininity, Dettol ads
Kilbourne
the “victim”, sleeping beauty
Lauzen

Question 3

ao3s

Answer 3

media socialisation of boys and girls, normalised to not engage critically - the want this traditional role
reinforces symbolic annihilation and objectifying women -> objects of desire and violence
girls cant save themselves and want a man
greater rep / improvements

Question 4

aoEs

Answer 4

“trad wives” on the rise
assumes women are unhappy being objectified, adverts have been reinstalled bc women interpret it as a display of strong femininity (FKA Twigs)
Disney - Moana
27% isn’t rep of population (approx. 51% female)

Question 5

Tuchman

Answer 5

women are seen as either housewife or sex object

Question 6

Gerber

Answer 6

the symbol of a woman is underrepresented or “simple” in the media

Question 7

Wolf

Answer 7

media display women for mens’ sexual gratification
adverts must fir this “beauty myth”

Question 8

Kilbourne

Answer 8

adverts focus on an “ideal beauty”, so we feel ashamed when we can’t reach this
Cindy Crawford - “I wish I looked like Cindy Crawford”
“epidemic of eating disorders”

Question 9

Lauzen

Answer 9

1980s - executive jobs in the media was 4%, now is 27%