CI: Gender and ID

Question 1

ao1s

Answer 1

family and gender codes: toys code
Mass Media - sexualisation, Wolf beauty myth
Mass Media - McRobbie - hegemonic masculinity
family gender soc - Oakley verbal appellations

Question 2

ao2s

Answer 2

Oakley - girls expected to play with toy kitchen and dolls, boys told to rough play, etc.
Kilbourne - mannequins, “Legs-It”
Easthope - the Strong Silent Type
“good girl” link to Lees’ study

Question 3

ao3s

Answer 3

prep for future, socialised into thinking that’s what they want to do
beauty standards unreachable, sexual objectification becomes normalised and accepted?
believes males can’t express emotion, and must be stoic to be perceived as masculine
socialised into largely different expectations, internalised ideology

Question 4

aoEs

Answer 4

accepts that socialisation is a passive process, imprinted upon the child with no agency
now empowered, Gill - women are now independent and sexually powerful agents
metrosexuality
assumes there is a female and a male role, not a middle ground

Question 5

who theorised metrosexuality?

Answer 5

Gauntlett

Question 6

by what age is it suggested young girls have a strong sense of ID?

Answer 6

5

Question 7

what is the difference between sex and gender?

Answer 7

sex is biological, gender is a social construct for the ways the sexes should interact

Question 8

what is the Strong Silent Type?

Answer 8

stoic, in control, avoids talking about feelings, successful with women

Question 9

what did McNamara find?

Answer 9

20% of media rep of masculinity was on metrosexuality and the needs to emotionally connect with their children