Med: Models

Question 1

Newson

Answer 1

sadistic images are too readily available, encourage viewers to identify with perpetrator not the victims

Question 2

Newson study

Answer 2

two twelfth graders in American high school, killing 1 teacher and 112 students with guns and knives
linked this to access to violent video games and music and their influence

Question 3

Blumer, McQuaill and Lull

Answer 3

personal relationships - socially isolated people watch soaps to feel a sense of community
identify with characters

Question 4

why is the uses and gratification model active?

Answer 4

we access the media based on our changing needs on a daily basis, we ignore what we don’t need

Question 5

why is two-step flow partially active?

Answer 5

Katz and Lazarsfeld - not everyone is directly impacted by everything

Question 6

Klapper (selective filter)

Answer 6

in order to be effective, the media must pass through 3 filters
1. selective exposure
2. selective perception
3. selective retention

Question 7

selective retention

Answer 7

we tend to remember what we agree with
the media is so vast we cannot remember everything

Question 8

hypodermic syringe

Answer 8

a direct correlation between simulated and real violence, kids are more impressionable for violence in later life

Question 9

uses and gratification, what are the 4?

Answer 9

diversion, personal relationships, personal identity, surveillance

Question 10

how does the selective flow work?

Answer 10

100% media content goes into the individual, who then transmits what they want, depending on their choices when interacting

Question 11

why does two step flow criticise hypodermic syringe?

Answer 11

we choose who our opinion leader is, so doesn’t impact all individuals

Question 12

Klapper - retention

Answer 12

the media is so vast we choose what to retain info on
Tiktok - skip past videos you don’t care about