Measurement and Scaling: Comparative Scaling

Question 1

Paired comparison scaling

Answer 1

respondent is given 2 thigns and asked to select 1 according to a criteria

Question 2

Rank order scaling

Answer 2

respondent is presented with multiple things and asked to rank them

Question 3

Constant sum scaling

Answer 3

respondents allocate constant sum of units to set of stimulus objects with respect to same criteria

Question 4

Q sort scaling

Answer 4

uses rank rorder to pile based on similarity with respect to criteria