Exploratory Research Design: Observation Flashcards
1
Q
Structured
A
researcher specifies observed patterns and recording method
2
Q
Unstructured
A
observer monitors all aspects of phenomenon
3
Q
Disguised
A
respondents are unaware they are being observed
4
Q
Undisguised
A
respondents are aware they are being observed
5
Q
Natural
A
observing behaviour as it occurs in environment
6
Q
Contrived
A
behaviour is observed in an artificial environment
7
Q
Personal observation
A
researcher observed behaviour as it occurs
8
Q
Mechanical observation
A
devices used to record observation
9
Q
Audit
A
researcher examines physical records or performs inventory analysis
10
Q
Content analysis
A
when communication is being observed for its content
11
Q
Trace analysis
A
based on evidence of past behaviour
