Exploratory Research Design: Survey Flashcards

1
Q

Telephone interviews

A

traditional - phoning respondent samples and asking a series of questions
computer assisted - uses a computerized questionnaire over phone

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2
Q

Personal methods

A

in home interviews - face to face interviews inside respondents homes
mall intercept - interviews while shopping
computer assisted - respondent sits in front of computer terminal to answer questions

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3
Q

Mail methods

A

mail interview - questionnaires are mailed
mail panel - large representative samples that have agreed to participate

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4
Q

Electronic methods

A

email interview - survey is sent via email
internet interview - posted on website

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