Measurement and Scaling: Noncomparative Scaling

Question 1

Likert scale

Answer 1

agree or disagree scale

Question 2

Semantic differential scale

Answer 2

rating object through 7 point scale

Question 3

Stapel scale

Answer 3

how accurately a term describes an object using scale (-5 to +5 without 0)

Question 4

Balanced

Answer 4

number of favorable/unfavorable categories are equal

Question 5

Unbalanced

Answer 5

number of favorable/unfavorable categories is not equal

Question 6

Odd

Answer 6

neutral/indifferent response is possible

Question 7

Even

Answer 7

neutral response does not exist

Question 8

Forced

Answer 8

respondents are not given neutral opinion

Question 9

Concurrent validity

Answer 9

data used on scale and criteria variables are measured at the same time

Question 10

Predictive validity

Answer 10

researcher collects data on scale and on critreia variables at different times

Question 11

Construct

Answer 11

addresses what characteristic scale is measuring

Question 12

Convergent

Answer 12

extent to which scale positively correlates with other measures of the same construct

Question 13

Discriminant

Answer 13

extent to which meaure doesnt correlate with other constructs

Question 14

Nomological

Answer 14

extent to which scale correlates with measures of different but related constructs

Question 15

Criterion

Answer 15

whether scale performs well in relation to other variables selected as meaningful criteria