Measurement and Scaling: Noncomparative Scaling Flashcards

1
Q

Likert scale

A

agree or disagree scale

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2
Q

Semantic differential scale

A

rating object through 7 point scale

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3
Q

Stapel scale

A

how accurately a term describes an object using scale (-5 to +5 without 0)

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4
Q

Balanced

A

number of favorable/unfavorable categories are equal

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5
Q

Unbalanced

A

number of favorable/unfavorable categories is not equal

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6
Q

Odd

A

neutral/indifferent response is possible

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7
Q

Even

A

neutral response does not exist

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8
Q

Forced

A

respondents are not given neutral opinion

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9
Q

Concurrent validity

A

data used on scale and criteria variables are measured at the same time

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10
Q

Predictive validity

A

researcher collects data on scale and on critreia variables at different times

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11
Q

Construct

A

addresses what characteristic scale is measuring

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12
Q

Convergent

A

extent to which scale positively correlates with other measures of the same construct

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13
Q

Discriminant

A

extent to which meaure doesnt correlate with other constructs

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14
Q

Nomological

A

extent to which scale correlates with measures of different but related constructs

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15
Q

Criterion

A

whether scale performs well in relation to other variables selected as meaningful criteria

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