Measurement and Scaling: Noncomparative Scaling Flashcards
Likert scale
agree or disagree scale
Semantic differential scale
rating object through 7 point scale
Stapel scale
how accurately a term describes an object using scale (-5 to +5 without 0)
Balanced
number of favorable/unfavorable categories are equal
Unbalanced
number of favorable/unfavorable categories is not equal
Odd
neutral/indifferent response is possible
Even
neutral response does not exist
Forced
respondents are not given neutral opinion
Concurrent validity
data used on scale and criteria variables are measured at the same time
Predictive validity
researcher collects data on scale and on critreia variables at different times
Construct
addresses what characteristic scale is measuring
Convergent
extent to which scale positively correlates with other measures of the same construct
Discriminant
extent to which meaure doesnt correlate with other constructs
Nomological
extent to which scale correlates with measures of different but related constructs
Criterion
whether scale performs well in relation to other variables selected as meaningful criteria