meaning and representation

Question 1

what factors impact a persons perception of a place

Answer 1

lived experience
media experience
pride

Question 2

how do governments present places in order to influence the actions of individuals, groups, businesses and institutions

Answer 2

governments will provide positive representations of their country in order to attract investments and people who will benefit the economy

Question 3

how do corporate bodies present places in order to influence the actions of individuals, groups, businesses and institutions

Answer 3

businesses and government funded agencies will represent places in a way that aids to their specific purpose to generate a profit

e.g. VisitBritiain is an agency set up to promote tourism in the UK

Question 4

how do communities/locals present places in order to influence the actions of individuals, groups, businesses and institutions

Answer 4

locals may try to change perceptions to improve the local economy or show pride in the place they live

e.g. business owners and locals in Ludlow organize an annual food festival in order to promote the town. doing so then associates the town with good food and attracts more tourists

Question 5

what strategies do external agencies use to alter the perception of place

Answer 5

• place marketing:
• Reimaging
• Rebranding

Question 6

what is place marketing

Answer 6

• how a place is advertised to potential residents, visitors or investors with the use of websites, social media, campaigns
• e.g. Lake District is promoted as the ‘Adventure Capitol’ of the UK in promotional media

Question 7

what is reimaging

Answer 7

• changing existing negative perceptions
• e.g.1980s-1990s many had poor perceptions of Birmingham due to the high unemployment, abandoned factories and poor architecture
• e.g people may have a poor perception of Battersea due to the low quality council estates. it was announced in 2012 that 2 of these estates would be undergoing regeneration therefore changing those perceptions

Question 8

what is rebranding

Answer 8

• giving a place a new identity which is appealing to people and investors using reimaging, place marketing and regeneration schemes. this can include logos and slogans in order to make a place instantly recognizable and create positive associations
  e. g. People Make Glasgow slogan highlights that the people are what makes Glasgow such a great place

Question 9

how are places represented and what are their pros and cons

Answer 9

quantitative data: statistics, maps
pro: data is objective
can be inferred to gather info

cons: can be used subjectively
doesn’t present sense of place
can be misleading/old

qualitative: songs, opinions, art, media, maps

pros: present a unique sense of place and character
show lived experience

cons: can be biased
may not represent the place as a whole.

Question 10

what are 3 external agencies

Answer 10

local/community groups

local and national council

corporate bodies