Globalisation Flashcards
1
Q
what are the 4 dimensions of globalization
A
- flows of capitol:
- flows of labour:
- flows of products
flows of service and information
2
Q
define global marketing
A
-treating the world as a single market and using one marketing strategy to advertise products to costumers all over the world
3
Q
factors of globalisation (3)
A
-the development of technologies
-systems and relationship's: global financial systems trade agreements transport security communication
-management and information systems