MCM-311: Media and Politics Flashcards
Traditional Media
It is a one-way communication where it delivers a message to the mass. People are only informed & updated once the message is released or provided to them.
Message is more likely to be filtered.
New Media
It is technology-based & two-way communication between the content creator and online users, which highlights interactivity.
People are immediately updated on news & information REAL TIME.
Message are exposed to people which may be filtered or unfiltered content.
Benefits of New Media
- Democratization of Information (Accessible to Everyone)
- Access to Content-Making
- Public Engagement
- DIVERSITY (People w/ diff. background can easily engage with content)
Agenda Setting
The media’s ability to capture public attention and influence audience’s opinions on key issues.
Who introduced Theory of Agenda Setting
Maxwell McCombs & Donald Shaw
How does the 2024 U.S. Presidential Election relate to Agenda Setting?
It exemplifies media’s agenda-setting role by influencing which issues that voters prioritize. Candidates & campaigns adjust their messages to align with these issues which emphasizes with what resonates with media’ narrative.
How does Agenda Setting work
- Media focuses on certain stories.
- Thus, public attention shifts to these stories.
- Agenda influences policy makers, public opinion, and political debates.
- Media coverage, public perception & policy response may likely altered due to agenda setting.
Media Free Zones in UAE
- Dubai Internet City
- Dubai Media City
- Dubai Studio City (AUH)
twofour54 (Abu Dhabi)
A media hub that fosters freelancers & creative industries in UAE.
Focus: Media, film & digital content production.
Economic Significance: Part of AUH’s strategy to diversify its economy & attract global media companies and freelancers.
Job Opportunities for Freelancers: Employment in content creation, digital media & film production.
Sky News Arabia (AUH) & Audience
It is a joint venture of Abu Dhabi and Sky News of UK.
Audience: Arabs in MENA (Politicians, investors & bankers [Finance people])
KEZAD (Khalifa Economic Zones Abu Dhabi)
It aims to promote business growth in AUH by establishing an environment for local/international investors.
Media Strategies of Qatar Government
Qatar focuses heavily on promoting the country as a global hub for sports and entertainment.
3 Strategic Media Efforts
1. Sports and Entertainment: Qatar leverages major sporting events like FIFA World Cup to showcase its influence in sports world.
2. BeIN Sports: One of the largest sports broadcasters & is vital to Qatar’s media strategy -> targets diverse & younger audiences while expanding Qatar’s reach into global sports media to shape peoples’ perception towards Qatar’s commitment to sports.
3. Film Industry: Qatar invests in developing its film industry to further enhance its presence.
Media Strategies of KSA Government
- Promotes Hajj (Pilgrim) which accelerates TOURISM in the country.
- BLOOMBERG AL ARABIYA (Joint Venture of Bloomberg and Saudi’s Print Press)
Bloomberg Al Arabiya
Joint Venture between Bloomberg (US based) & Print Press (KSA based)
- Bloomberg focuses on FINANCIAL news
**Bloomberg Al Arabiya is a new multi-platform Arabic business, economic & financial news.
Audience: GCC (Gul Cooperation Council - Regional)
Qatar’s World Cup Controversies
Media framed Qatar with alleged issues of human rights violations, unethical labor practices & environmental concerns related to Qatar World Cup.
Government’s Media Response: Address these concerns while highlighting success such as decision to not offer alcoholic beverages during the event which became a success, as these issues were faced in previous World Cups.
