McDonalds Flashcards
What where the key operational changes the brothers did in their restaurant when relaunching their own one stand operation?
1) limited offering
2) Collecting data about where the money came from
3) no dishwashing
4) Big windows
5) JIT thinking
6) Focus on speed, lower prices and volume. kitchen was re organized to facilitate speed and volume production
7) Family concept born because of the small lead time
Mr. Kroc made the franchising approach a huge success. Why did Mr. Kroc succeed?
1)franchisees get enough support and help to
be successful, not until then would they take the profits
2)Kroc’s charm as a leader
3) Kroc moved slow and was making sure that control was maintained. each other franchise or outlet was working the same way as the 1st one.
4) Kroc was there to help the franchisers make it a success
5) to Kroc, franchisees and franchiser were one
Several suppliers grew with McDonald’s, like the potato producer. What is distinctive in the management of the suppliers during the Kroc’s era and how they
managed logistics to the restaurants?
1) Kroc rejected rebates or funny money from the suppliers he wanted the good quality stuff
2) They caught many suppliers cheating so the suppliers gradually learned and only the best produce qualified
3) Suppliers that complied with Mcdo’s strict rules became larger over the years
4) Many suppliers that started with Mcdo in the 50 or 60 still are with them
5) no funny business no whealing and dealing
The company was listed to stock exchange as a real estate company.
What ended up being the revenue model for the McDonald’s mother company?
They were getting money as loan from small suburban banks or private investors and they we’re buying the land on which there restaurants we’re on. They we’re securing other loans in order to have credibility on the balance sheet when asking for money to investors and bank. They we’re the landlords to they’re own restaurants. Restaurants we’re only tenants
