Mass Media - Gender Identities

Question 1

What does the mass media reinforce? 3

Answer 1

What has already been learnt in the family
It is influential from a young age
Develops a deep internalised layer of gendered behaviour

Question 2

Marsh and Millard 4

Answer 2

Young children - superhero texts
Able to pick out hegemonic gendered activities embedded in stories
When asked to produce stories which weren’t gendered they found it difficult

Question 3

Gauntlett 3

Answer 3

Magazines have advise on how to be attractive to people in relation to gender

e. g. ‘slimblondeness’ - McRobbie
e. g. Kate Moss

Question 4

Gill and Herdieckerhoff

Answer 4

‘chick lit’ persuades young women that the key source to their identity is their body

Question 5

Storey

Answer 5

Aggressive masculinity was reinforcred through rock and roll
e.g. Elvis Presley
Contemporary: Eminem