Mass Media Flashcards
the transmission of messages by a person or group through a device to a large audience
mass communication
forms of communication produced by a few people for consumption by the masses
mass media
a process in which wooden blocks are engraved with images and text, inked, and then pressed onto paper
block printing
Gutenberg’s invention that allowed individual letters or images to be moved without influencing the surrounding text
movable type
a social landscape in which new communication technologies are promoting human interaction and contact
digital sociality
an online diary in which an individual posts personal reflections on events. specific topics, or experiences
blog
a web feed format that informs subscribers of new information posted on online services
RSS (Really Simple Syndication)
an online body of information where anyone can add or modify content
wiki
a technology that allows automatic downloading of audio and video files that can then be played back on personal computers or loaded onto portable players
podcast
a transmission of data to specialized audiences who subscribe to the service
narrowcast
a process by which the mass audience is fragmented into small groups or niches to appeal to unique interests
demassification
media that have longevity but whose form prevents their transmission over physical distance (e.g. cave drawings, hieroglyphics)
time biased media
media that can convey messages readily over physical distance
space biased media
media that contain a great deal of information but involve only a single sensory organ and demand very little from their audience
hot media
federal regulations that stipulate the required percentage of Canadian content in television and radio broadcasts
CanCon ( Canadian content)
CRTC requirements used to determine whether a piece of music qualifies as Canadian content
MAPL system
media’s role in transmitting beliefs, values, and traditions from one generation to the next
socialization function
media’s role in gathering and disseminating information to the population
surveillance function
media’s role in filtering and making comprehensible the huge daily volume of news stories and issues
correlation function
media’s role in helping people rest, relax, and escape the pressures of everyday life
entertainment function
the assertion that media companies, as businesses, will transmit content that reflects their commercial interests
propaganda model
those who use electronic communication technologies
e-audience
the hatred or deep dislike of women
misogyny
Baudrillard’s assertion that media create a “stimulated” world through the reinforcement of certain images and signs
stimulation
Baudrillard’s beliefs that people’s perceptions, as defined by media lead to the sense of stimulated reality
hyperreal
Tremblay’s term describing attempts to censor new media content that pushes the boundaries of morality
cybriety
media that conveys less information and require more participation from their audience (eg. seminars)
cool media
