Marketing Mix: Promotion

Question 1

Above-the-line promotion

Answer 1

Placing adverts using the media.

Question 2

Below-the-line promotion

Answer 2

Any promotion that does not involve using the media.

Question 3

Merchandising

Answer 3

The way which goods are arranged and placed in a store.

Question 4

Coupons

Answer 4

Printed piece of paper which allows the customer to pay less than usual for the next buy.

Question 5

Direct mail

Answer 5

Advertisements that are sent to people in the post.

Question 6

Advertising

Answer 6

Communication between a business and its customers using the media.

Question 7

Public Relations (PR)

Answer 7

Attempt by a business to communicate with interested parties.

Question 8

Sponsorship

Answer 8

Making a financial contribution to an event in return for publicity.

Question 9

Viral advertising

Answer 9

Direct marketing technique in which a company persuades internet users to forward its publicity material in emails or via social media.

Question 10

Product positioning

Answer 10

Way that people think about a product in relation to the company’s other products and to competing products.

Question 11

Subscription pricing

Answer 11

Amount of money you pay regularly to receive a newspaper, magazine.