Marketing Mix: Place

Question 1

Distribution Channel

Answer 1

Route taken by a product from the producer to the consumer.

Question 2

Intermediary

Answer 2

Person or organization that helps to arrange agreements or business deals between other people or organizations.

Question 3

Wholesaler

Answer 3

Persons or business that buy goods from manufacturers and sell them in small quantities to retailers.

Question 4

Retailers

Answer 4

Businesses that buy goods from manufacturers and wholesalers and sell them in smaller quantities to consumers.

Question 5

Bulk-breaking

Answer 5

Dividing a large quantity of goods received from a supplier before selling on in smaller quantities to consumers.

Question 6

E-commerce or E-tailing

Answer 6

Use of electronic system to sell goods and services.

Question 7

Business to consumer B2C

Answer 7

Selling of goods by business to consumer.

Question 8

Business to business B2B

Answer 8

Selling of goods by a business to another business.

Question 9

Direct selling

Answer 9

Where businesses sell their products directly to consumers.

Question 10

Agent or broker

Answer 10

Intermediary that brings together buyers and sellers.