Internal and External Communication

Question 1

Communication

Answer 1

Sending and receiving of messages

Question 2

Communication Channels

Answer 2

The route which information in a business may travel along.

Question 3

Downward Communication

Answer 3

Passing messages from the top to bottom of an organisation.

Question 4

Upward Communication

Answer 4

Passing messages from the bottom to top of an organisation.

Question 5

Horizontal Communication

Answer 5

Passing messages between employees within the same layer of the organisation hierarchy.

Question 6

Internal Communication

Answer 6

Communication between members inside a firm.

Question 7

External Communication

Answer 7

Communication between third-parties to a firm such as customers, authorities.

Question 8

Formal Communication

Answer 8

Use of recognised channels when communicating.

Question 9

Informal Communication

Answer 9

Use of non-approved channels when communicating.

Question 10

Face-to-Face Communication

Answer 10

Advantages: immediate feedback, saves times, new ideas can be generated.

Disadvantages: record of message unkept, non-relevant info included, limits number reached.

Question 11

Written Communication

Answer 11

Advantages: reach variety of different people, flexible, can be used to distribute and collect information

Disadvantages: can be easily miscommunicated, takes time and effort, difficult for employees to organise.

Question 12

Electronic Communication

Answer 12

Advantages: message received instantly, can be used for customer service, information is up-to-date

Disadvantages: may not reach older/younger audiences, can be ignored, hackers get hold of sensitive information.