Marketing Inclusive Recreation Experiences - Class Slides Flashcards
What is the most effective method for selling a product?
Develop the product so it meets the needs of its consumers
In an inclusive environment, as well as the participant, marketing may also include what/who?
family, caregivers, and the community
In recreation our product is a _____
service
Services differ from goods in what 4 ways?
- Intangibility: can’t be held or touched
- Simultaneity: goods are consumed as they are provided
- Heterogeneity: difference in services are attributable to the performance of people
- Perishability: services cannot be stored - leads to difficulties in synchronizing supply and demand
Given the product, state the service:
- canoe
- snowboard
- camera
- medical supplies
- canoe trip
- snowboarding lessons
- guided tour
- personal care
Product development is accomplished through the manipulation of ____
elements
“variables are controlled by the person, agency, or business developing the service”
marketing mix
What are the 7 variables of the marketing mix?
these are the 7 P’s
Traditional 4: PRODUCT
- product
- price
- place
- promotion
Expanded 3: SERVICE
- people
- physical evidence
- process of assembly
Develop a promotion plan for Active Start and FUNdamentals in Canada (5)
- Advertising
- Publicity
- Direct Contact
- Sales Promotion
- Public Relations
PA is important for normal ____ and ____ as well as ____ prevention and _____ promotion
growth and development
disease and health
What is the LTAD model?
A national model that stands for the long term athletic development
Steps to LTAD?
- Getting an active start
- FUNdamentals
- Learning to train
- Training to train
- Learning to compete
- Training to compete
- Training to win
- Staying active for life
