Marketing/advertisement Flashcards

1
Q

Advertisement is done for and by

A

For promotion of the existence of a new product for selling
Ads-product exists-consumers aware-product bought
Done by
Tv
Billboards
Newspapers

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2
Q

What is a brand

A

A brand is a recognisable method of making a companies product more visible. It assures a certain manufacturing standard/quality to a client

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3
Q

What is Brand personality

A

This is a particular value associated with the brand communicated through advertising
To identify the brand
To create empathy with the market so they pick your brand over others
To show professionalism
To bring visibility to the company

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4
Q

What is market research

A

Market research is research done to find a particular market that requires the product so it will sell.
The specific target market is determined through a series of questions

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