Marketing/advertisement Flashcards
Advertisement is done for and by
For promotion of the existence of a new product for selling
Ads-product exists-consumers aware-product bought
Done by
Tv
Billboards
Newspapers
What is a brand
A brand is a recognisable method of making a companies product more visible. It assures a certain manufacturing standard/quality to a client
What is Brand personality
This is a particular value associated with the brand communicated through advertising
To identify the brand
To create empathy with the market so they pick your brand over others
To show professionalism
To bring visibility to the company
What is market research
Market research is research done to find a particular market that requires the product so it will sell.
The specific target market is determined through a series of questions