marketing Flashcards
1
Q
purpose of marketing
A
- identifying
- anticipating
- satisfying
- profitability
2
Q
what is meant by market orientation ?
A
produce what perceived to be wanted
3
Q
what is meant by product orientation?
A
ignore market
makes product first then persuades to buy
4
Q
what is meant by asset led marketing ?
A
strength of brand that sells product
