market structures (markets) Flashcards

1
Q

what are the market structures ?

A

monopoly
oligopoly
monopolistic
perfect

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2
Q

what are the characteristics of monopoly?

A
  • differentiated
  • price maker
  • high barriers to entry
  • product unique
  • price high
  • promotion large budget
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3
Q

what are the characteristics of oligopoly ?

A
  • differentiated
  • price maker
  • high barriers to entry
  • non price comp
  • price high
  • promotion aggressive
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4
Q

what are the characteristics of monopolistic ?

A
  • slightly differentiated
  • small ability to change price
  • relatively low barriers
  • price relatively low
  • promotion low budget
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5
Q

what are the characteristics of perfect ?

A
  • homogeneous
    -price taker
    -no barriers
    -price low
    promotion low budget, loads of promotion
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