market structures (markets) Flashcards
1
Q
what are the market structures ?
A
monopoly
oligopoly
monopolistic
perfect
2
Q
what are the characteristics of monopoly?
A
- differentiated
- price maker
- high barriers to entry
- product unique
- price high
- promotion large budget
3
Q
what are the characteristics of oligopoly ?
A
- differentiated
- price maker
- high barriers to entry
- non price comp
- price high
- promotion aggressive
4
Q
what are the characteristics of monopolistic ?
A
- slightly differentiated
- small ability to change price
- relatively low barriers
- price relatively low
- promotion low budget
5
Q
what are the characteristics of perfect ?
A
- homogeneous
-price taker
-no barriers
-price low
promotion low budget, loads of promotion