integrating the marketing mix

Question 1

local markets

Answer 1

allow specific marketing tactics- local tastes &; incomes
e.g. fish &chip shops

Question 2

national markets

Answer 2

need more consistency - national marketing strategy

e.g maccies

Question 3

global markets

Answer 3

establish an identifiable brand
promotion= homogeneous
e.g. oral b

Question 4

niche markets

Answer 4

target single niche in market

e,g pink ladies

Question 5

mass markets

Answer 5

develop product that appeals to whole market

e.g kellogs