Marketing

Question 1

Market share formula?

Answer 1

(Sales of product / total market sales) x 100

Question 2

Human Resources is external or internal?

Answer 2

Internal

Question 3

Name an external influence on marketing objectives

Answer 3

The economy

Technology

Competitors

Question 4

What is sampling?

Answer 4

A group of customers selected to test products for the target market

Question 5

What is correlation?

Answer 5

A statistical relationship between two factors or variables of a product

Question 6

A negative correlation line goes / ?

Answer 6

False - \

Question 7

A rise in customer income with a rise in sales is an example of which correlation?

Answer 7

Positive

Question 8

Demographic segmentation is Dividing a market into groups based on?

Answer 8

Age

Gender

Life stage (e.g. married, student etc)

Question 9

Geographic segmentation is Dividing a market into groups based on?

Answer 9

Where people live

Question 10

Income segmentation is Dividing a market into groups based on?

Answer 10

People with different incomes, needs and desires

Question 11

Behavioural segmentation is Dividing a market into groups based on?

Answer 11

Customer actions

e.g. what they buy. when they buy, brand loyalty etc