Boston Matrix

Question 1

What are the 4 elements?

Answer 1

Stars

Cash cows

Dogs

Question marks / problem child

Question 2

Stars are?

Answer 2

High market growth

High market share

Question 3

Cash cows are?

Answer 3

Low market growth

High market share

Question 4

Dogs are?

Answer 4

Low market growth

Low market share

Question 5

Question marks / problem children are?

Answer 5

High market growth

Low market share

Question 6

A balanced portfolio of products for a business would contain all except which element?

Answer 6

Dogs

Question 7

An advantage of the Boston matrix?

Answer 7

Useful for analysing products the business sells

Question 8

A key reason for having a balanced portfolio is to?

Answer 8

Spread risk

Question 9

The Boston Matrix helps a business manage its?

Answer 9

Product portfolio

Question 10

What is a limitation of the Boston Matrix?

Answer 10

High market share does not always mean high profits

Question 11

What does the Matrix help a business do?

Answer 11

Focus on products with the most potential