marketing 6 Flashcards
1
Q
What is Boston Matrix?
A
=A tool that allows a business to analyse the value/ prospects of each product in their portfolio.
2
Q
What is a dog?
A
LOW market share
LOW market growth
-usually not doing well in market
-business should either get rid of them as they don’t sell enough or improve them
3
Q
What is a cash cow?
A
HIGH market share
LOW market growth
-doing very well always on shelves but usually grown as big as it’s gonna get e.g Heinz beans
4
Q
What is a star?
A
HIGH market share
HIGH market growth
-attractive in the market and business need to keep improving and promoting stars until they turn into cash cows
e.g apple i-phones
5
Q
What is a question mark?
A
LOW market share
HIGH market growth
-e.g brand new game
-could be successful and is attractive as i grows so fast
