Case study

Question 1

What is a Unique Selling Point?

Answer 1

=The distinctive factors that make a product or brand stand out from rivals.

Question 2

Benefits of unique selling points.

Answer 2

=Can make your business stand out 
=Competitive advantage
=Can help business's image
=Products appear superior
=Loyal customers
=Increased revenue

Question 3

What are sales promotions?

Answer 3

=Short-term incentives to encourage customers to buy products.

Question 4

Give sales promotion examples (give 3 at least)

Answer 4

=Discounts
=Buy one get one free
=Competitions and coupons
=Free gifts
=Free samples
=Sale displays

Question 5

What are environmental implications?

Answer 5

=Things that would effect environment -pollution,

-pressure groups apply pressure to be more ethical

Question 6

What are marketing implications?

Answer 6

=improved revenue

=More profits

Question 7

Demographics

Answer 7

=Target/types of audience/people