Marketing

Question 1

What is marketing?

Answer 1

When a business advertises, promotes and sells its products and services.

Question 2

What is a marketing mix?

Answer 2

When a business needs to keep ahead of itself and come up with new marketing schemes to keep customers interested in their products and services.

Question 3

What are some non-electronic marketing methods?

Answer 3

-Brochures -Flyers -Adverts in newspapers and magazines -Posters (on business and around town) -Loyalty cards -Special offer vouchers -Business cards -Press releases (stories rather than adverts) -Sponsorship -Networking (going out and meeting people) -A-boards -Free merchandise (pens, diaries, balloons etc.)

Question 4

What are some electronic marketing methods?

Answer 4

-Website -Emails -Social media (Facebook, Twitter etc.) -Online videos (own website or You Tube etc.) -Television adverts -Radio adverts -Push notifications (to mobiles or tablets) -Internet banner ads

Question 5

Give two advantages and two disadvantages for

• Brochures
• Flyers
• Adverts in newspapers
• Posters
• Loyalty schemes
• Special offer vouchers

Answer 5

Brochures -Small and easy for customers to take away.

• Can also be posted to people.
• Quite high design and printing costs.
• Become obsolete if products or prices change.

Flyers -Cheap, quick and easy to produce.

• Easy for people read.
• Lack the quality of a well-designed brochure.
• Flyer usually thrown away after it is read.

Adverts in newspapers -Reaches a wide audience within a local area.

• Can create immediate responses from people.
• Fairly high cost. Newspapers get thrown away.
• No guarantee that people will read your advert.

Posters -Can be placed in any legal location.

• Glossy posters look good and get attention.
• Message has to be brief, because people only glance at posters. Can de defaced or removed.

Loyalty schemes -Can increase sales from current customers.

• Builds relationships with current customers.
• Does not attract many new customers.
• Takes a lot of effort to manage a scheme.

Special offer vouchers -Can attract new customers for a period of time.

• Helps to keep trade flowing in quiet times.
• Giving discounts will lower company profits.
• Too many offers make business look desperate.