Marketing

Question 1

1. Market vs Marketing

Answer 1

Market: A place or group where buyers and sellers meet (can be physical or online).

Marketing: The activities and strategies used to make products appealing, get people to buy them, and keep them coming back.

Question 2

2. Marketing Activities

Answer 2

2. Marketing Activities
   These are all the behind-the-scenes moves that bring a product to the public:

(a) Market Research – Finding out what customers want or need.

(b) Pricing – Setting a price that’s fair, competitive, and profitable.

(c) Packaging – Making products look good and stay safe.

(d) Branding – Creating a unique identity (name, logo, vibe).

(e) Sales Promotion – Discounts, giveaways, BOGOs, etc.

(f) Advertising – TV, social media, posters, radio—getting attention.

(g) Distribution – Getting the product to the customer.