Marketing Flashcards
What percentage of the monthly budget should be allocated to marketing the practice?
2% to 3% of monthly budget
What does SWOT stand for in a SWOT analysis?
Strengths, Weaknesses, Opportunities, Threats
What are the 4 P’s of marketing?
- Product
- Place
- Price
- Promotion
What is meant by ‘Place’ in the context of marketing?
Convenient location
What is the focus of Internal Marketing?
Client relationships
What is the first thing a client will see in a practice?
Practice appearance
Why is staff utilization important in a veterinary practice?
Staff is an extension of the vet & must have a professional approach
What is a major marketing feature of most practice management software?
Client Reminders
Fill in the blank: Handout materials must be handed to clients directly to be most _______.
effective
What types of handouts can practices produce?
- Information on whelping
- Spays
- Colic
- Mastitis
What impact do sympathy and thank you cards have on clients?
They have an everlasting positive effect
What is one goal of newsletters and emails in client communication?
To inform owners about signs of illness
What is branding in the context of a veterinary practice?
Defining the practice with a logo or phrase
What is an example of indirect marketing?
Client education
What should be included in puppy kits as part of indirect marketing?
Literature for client education
What does external marketing include?
- Advertising
- Community activities
- Public awareness initiatives
What should an advertisement in the Yellow Pages not exceed?
¼ of the page
What is the newest form of marketing for veterinary practices?
Web Page
What is one benefit of having a web page for a veterinary clinic?
It provides public access to information about the clinic
What role do community activities play in marketing?
They help in widening the client base
True or False: Marketing should occur with thought and planning.
True
What are essential components of effective marketing in a practice?
- Client education
- Clean facilities
- Genuine service
- Professionalism
- Compassion
