Market Research Flashcards
1
Q
What is market research?
A
Process of gathering information about a market
2
Q
What is primary research
A
First hand research
3
Q
Advantages and disadvantages of a survey/ questionnaire?
A
Advantages - quick - cheap Disadvantages - not opinion of entire market - random customers
4
Q
What is secondary research?
A
Already documented research
5
Q
Advantages and disadvantages of the Internet?
A
Advantages - quick - cheap Disadvantages - may be unreliable data
6
Q
What are the different types of questions on a survey?
A
Closed questions - yes/no
Open questions - comments
Rating scales - 1 to 5
7
Q
What types of market research are used for a limited budget?
A
- surveys
- Internet
