market pull & technology push

Question 1

define market pull

Answer 1

the development of a new product or solution due to market / consumers’ needs

Question 2

define technology push

Answer 2

the development of new products or features that come about due to new technology being created. this does not include market research

Question 3

give an example of market pull

Answer 3

digital cameras - there was a need for cameras to take endless pictures and for them to be visible immediately

Question 4

give an example of technology push

Answer 4

touchscreens on mobile devices - this technology was developed and applied before the market saw a need for it on phones