Market psychology Flashcards

1
Q

Main perspectives:

A

Main perspectives:
Proof psychological subject effects on aggregated layer
Emergence: super additive aggregation of individual behavior
Influence of markets/ crowds on individuals and vice versa

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2
Q

Psychology of crowds:

A

Psychology of crowds: the individual loses it’s critical decision-making in crowds and behaves affective —> the crowd determines the behavior of the individual

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3
Q

Theory of convergence:

A

Theory of convergence: individuals with same thinking create a group —> the individual determines The behavior of the crowd

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4
Q

Wisdom of the crowd (swarm intelligence):

A

Wisdom of the crowd (swarm intelligence): the aggregated decision of the crowd is most of the time better than the decision of the individual

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5
Q

Approaches on aggregated behavior:

A

Psychology of crowds

Theory of convergence

Wisdom of the crowd

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6
Q

Influencing the crowds:

A

Media

Language: Sapir-Whorf Hypothesis: the grammar and the vocabulary of a language determine the art on how humans think (Bohemian vs. Shi gú). 
They also determine the used personality schemes

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