Market psychology Flashcards
Main perspectives:
Main perspectives:
Proof psychological subject effects on aggregated layer
Emergence: super additive aggregation of individual behavior
Influence of markets/ crowds on individuals and vice versa
Psychology of crowds:
Psychology of crowds: the individual loses it’s critical decision-making in crowds and behaves affective —> the crowd determines the behavior of the individual
Theory of convergence:
Theory of convergence: individuals with same thinking create a group —> the individual determines The behavior of the crowd
Wisdom of the crowd (swarm intelligence):
Wisdom of the crowd (swarm intelligence): the aggregated decision of the crowd is most of the time better than the decision of the individual
Approaches on aggregated behavior:
Psychology of crowds
Theory of convergence
Wisdom of the crowd
Influencing the crowds:
Media
Language: Sapir-Whorf Hypothesis: the grammar and the vocabulary of a language determine the art on how humans think (Bohemian vs. Shi gú). They also determine the used personality schemes