Differential consumer psychology

Question 1

OCEAN O

Answer 1

Openness: Imagination, feelings, actions, ideas

Low score: practical, conventional, prefers routine

High score: Curious, wide range of interests, independent

Question 2

OCEAN C

Answer 2

Conscientiousness: Competence, self-discipline, thoughtfulness, goal-driven

Low score: Impulsive, careless, disorganized

High score: Hardworking, dependable, organized

Question 3

OCEAN E

Answer 3

Extroversion: sociability, assertiveness, emotional expression

Low score: Quiet, reserved, withdrawn

High score: Outgoing, warm, seeks adventure

Question 4

OCEAN A

Answer 4

Agreeableness: cooperative, trustworthy, good-natured

Low score: Critical, uncooperative, suspicious

High score: Helpful, trusting, empathetic

Question 5

OCEAN N

Answer 5

Neuroticism: tendency towards unstable emotions

Low score: Calm, even-tempered, secure

High score: Anxious, unhappy, prone to negative emotions

Question 6

Nature versus Nurture

Answer 6

Biological approach: Focus on genetics/neuro-chemical

Psychoanalysis: Innate drives, but also social upbringing

Cognitive Psychology: Innate mental structured, but changed by environment

Humanism: Basic physical needs, society influences self-concept

Behaviorism: all behavior learned from conditioning