Mark segmentation

Question 1

Definition Makr Segmentation

Answer 1

the process of dividing a market, normally sperate potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics e.g. similar needs, wants or demand characteristics

Question 2

Aim of MS

Answer 2

• aims of market segmentation are to establish service options and to achieve a high turnover

Question 3

Factors

Answer 3

demographic factors: gender, family size, age, income, occupation

• social factors: lifestyle (activities, interests, and opinions), beliefs, values
• geographic factors: physical location (country, region, city…), city or town size, climatic zone