Advertising Flashcards
1
Q
Promotion strategy Def
A
→ Plan developed to encourage potenal customers to purchase a good/service. It is generally tailored to a target audience. There are many advertising media which can be used to present the product.
2
Q
Product placement
A
Poduct placement
- the use of particular products in films/movies or television programmes in order to advertise them
3
Q
banner ad
A
banner ad
- an advertisement across the top or bottom or down the side of a page on the Internet
4
Q
endorsement
A
endorsement
- a statement made in an advertisement, usually by somebody famous or important, saying that they use and like a particular product
5
Q
commercials
A
commercials
- a television or radio advertisement
