Advertising

Question 1

Promotion strategy Def

Answer 1

→ Plan developed to encourage potenal customers to purchase a good/service. It is generally tailored to a target audience. There are many advertising media which can be used to present the product.

Question 2

Product placement

Answer 2

Poduct placement

- the use of particular products in films/movies or television programmes in order to advertise them

Question 3

banner ad

Answer 3

banner ad

- an advertisement across the top or bottom or down the side of a page on the Internet

Question 4

endorsement

Answer 4

endorsement
- a statement made in an advertisement, usually by somebody famous or important, saying that they use and like a particular product

Question 5

commercials

Answer 5

commercials

- a television or radio advertisement