Managing in the Global Environment Flashcards
Global Organizations
organizations that operate and compete in more than one country
Global Environment
the set of global forces and conditions that operate beyond an organization’s boundaries but affect a manager’s ability to acquire and utilize resources
Why is operating in a global environment is uncertain and unpredictable?
it is complex and changes constantly
Two main forces that affect the global environment that
managers need to be aware of:
Task Environment
General Environment
Task Environment
a set of forces and conditions that originate with suppliers, distributors, customers, and competitors and affect an organization’s ability to obtain inputs and dispose of its outputs because they influence managers daily.
General Environment
the wide-ranging global, economic, technological, sociocultural, demographic, political, and legal forces that affect an organization and its task environment.
Four groups that have an immediate effect on the task
environment
- Suppliers
- Distributors
- Customers
- Competitors
Task Environment: Suppliers
individuals and organizations that provide an organization with the input resources it needs to produce goods and services
Task Environment: Distributors
organizations that help other organizations sell their goods or services to customers.
Task Environment: Customers
individuals and groups that buy the goods and services an organization produces
Task Environment: Competitors
organizations that produce goods and services that are similar to a particular organization’s goods and services.
An important aspect of the supplier/business relationship
bargaining position
Bargaining positions
A supplier has a strong bargaining position if the supplier is the sole source of an input and the
input is vital to the organization
An organization has a strong bargaining position when there are many suppliers for a particular input competing for business
Global Outsourcing
occurs when a company contracts with suppliers in other countries to make the various inputs or components that go into its products or to assemble the final products to reduce costs.
The most threatening force managers must deal
with
Rivalry between competitors
Barriers to entry
factors that make it difficult and costly for an organization to enter a particular task environment or industry.
Three main sources that are barriers to entry
- Economies of Scale
- Brand Loyalty
- Government Regulations
Economies of Scale
- Economies of scale are the cost advantages associated with large operations.
- Economies of scale result from factors such as manufacturing products in very large quantities,
buying inputs in bulk, or making effective use of organizational resources.
Brand Loyalty
- Brand loyalty is a customers’ preference for the products of organizations currently existing in
the task environment. - If established organizations enjoy significant brand loyalty, a new competitor will have a difficult time
obtaining any market share.
Government Regulations
- In some cases government regulations function as a barrier to entry at both the industry and the
country levels. - At the country level government regulations can limit the goods being imported if they are a competitor or a threat to local organizations or companies. .
Five forces that have an effect on the global environment
- Economic Forces
- Technological Forces
- Sociocultural Forces
- Demographic Forces
- Political and Legal Forces
Economic Forces
include interest rates, inflation, unemployment, economic growth, and other factors that affect the general health and well-being of a nation or the
regional economy of an organization
Technological Forces
the outcomes of changes in the technology managers use to design, produce, or distribute goods and services
Sociocultural Forces
are pressures originating from the social structure of a country or society or from the national culture.