Management and manipulation of place

Question 1

What is the benefit for governments in promoting and manipulating place?

Answer 1

Governments work on promoting and manipulating place to work towards trading and investment on an international level.

Question 2

What is the benefit for local areas when promoting and manipulating place?

Answer 2

Local levels seek to promote place and improve perceptions of place to improve the area for the local community.

Question 3

What methods are used to promote and manipulate place?

Answer 3

Place marketing, rebranding and reimaging.

Question 4

What is place marketing?

Answer 4

Marketing or public relation companies that are employed to improve and create positive perceptions of place.

Question 5

What is reimaging?

Answer 5

Reimaging seeks to discard negative perceptions of place and create a desirable place to live.

Question 6

What are corporate bodies?

Answer 6

They are an organisation or group of persons that is identified by a particular name. This includes institutions, businesses, non-profit enterprises and government agencies.