man. the marketing function

Question 1

is a group of activities designed to facilitate and expedite the selling of goods and services.

Answer 1

marketing

Question 2

it states that the engineer must try to satisfy the needs of his clients by means of a set of coordinated activities.

Answer 2

marketing concept

Question 3

4 P’s of marketing

Answer 3

1. product (or service)
2. price
3. place
4. promotion

Question 4

this term includes the tangible or intangible item and its capacity to satisfy a specific need.

Answer 4

product

Question 5

refers to the money or other considerations exchanged for the purchase or use of the product, idea, or service.

Answer 5

price

Question 6

some companies use this as a competitive tool or as a means to convince the customer to buy.

Answer 6

price

Question 7

before the buyer makes the purchasing decision, however, he must first be informed, persuaded, and influenced. the activity is called————–

Answer 7

promotion

Question 8

mccarthy and perreault define this as communicating information between seller and potential buyer to influence attitudes behavior.

Answer 8

promotion

Question 9

4 promotional tools

Answer 9

1. advertising
2. publicity
3. personal selling
4. sales promotion

Question 10

nylen defines this as a paid message that appears in the mass media for the purpose of informing or persuading people about particular products, services, beliefs, or action.

Answer 10

advertising

Question 11

the promotional tool that publishes news or information about a product, service, or idea on behalf of a sponsor but it is not paid for by the sponsor.

Answer 11

publicity

Question 12

a more aggressive means of promoting the sales of a product or service.

Answer 12

personal selling

Question 13

it refers to the oral presentation in a conversation with one or more prospective purchasers for the purpose of making a sale.

Answer 13

personal selling

Question 14

any paid attempt to communicate with the customers other than advertising, publicity, and personal selling may be considered.

Answer 14

sales promotion

Question 15

contests and sweepstakes are very popular for this type of promotion.

Answer 15

sales promotion

Question 16

2 steps in strategic marketing

Answer 16

1. selecting a target market
2. developing a maketing mix

Question 17

must have the ability to satisfy the profit objectives of the company.

Answer 17

target market

Question 18

2 factors in target market

Answer 18

1. size of the market
2. number of competitors serving the market

Question 19

is designed to make sure that the marketing objectives of the firm are achieved.

Answer 19

strategic marketing