M2 Presenters Flashcards
Who was the Bumble speaker? Their position>
Martina Elegino
Makreting coordinator
What is the path bumble uses to build a campaign?
1 problem - what trying to solve
2 objective - what want to achieve
3 target market - who speaking to
4 key campaing msg - what sayinh
5 tactics - how
6 brand platform - why do this
What were Martina’s interview tips?
- bring mktg ideas to the table that are backed by research, stats, insights
- bring short term plan and long term for company –>frame it as fresh new ideas, they wanna see you be creative (evne tho it is a lil aggressive)
- ask abt fav campaign/project theyve worked on - show interest
What were martina’s general life advice/tips?
- builld a mktg toolkit with school and internships
- know what love and hate abt mktg - figre out your area
- learn how to mkt self!
Who were the guests from DuraDigital? Their positions? Where CEO from?
CEO: Fernanda Badano, from Uruguay (hence why org has presence in latin america as well as US and Canada)
Project mger: Amarjit Parmar
Who is duradigital? what do?
tech focused/digital transformation CONSULTING remotely = help biz leverage tecch to succeed
engineering, biz hacking, data + AI
What are the DuraDigital studios?
- AI + data
- product
- engineering
- business hacking
- himan centered design
What were some of dura digitals clients?
- cisco
- microsoft
- alta ml
- nutrien
- ATB financial
- GoodMorningcom
What were duradigitals main goals with digital marketing this year?
1) capture mkt share
2) increase brand awareness
3) build world class culture
What framework do duradigital yse for content marketing? What parts under each?
1) purpose
—> acheive vision, goals, be thought leader
2) audience
–> pain points: stuck in day to day, digital world changes constantly
3) process
–> create content all stages of funnel ALWAYS include vision/objectives
4) measurement
–> track things
