M1 other articles Flashcards

1
Q

How much did meta settle the cambridge analytica case for? How does this relate to marketing?

A

725 million dollars!!!

Marketing: data was stolen from facebook users, so from brand equity POV, they need to demosntrate evidence that they fixing the issue.
Also: big data is a big fuckin thing

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2
Q

What is ChatGPT? What are people thinking about it? Marketing relation?

A

= AI search engine ish - responds to prompts in human language, responds with human sentences (similar vibe of an instant personal assistant)

people thinking its gonna replace google or absolutely tear down google’s monopoly

marketing: idk competitive advantage things?

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3
Q

What did a study about weed ads say? What does marketing have to do with this?

A

teens that see lots of ads for weed are 6x more likely ot get hooked on the drug

Marketing to children is a BIG NO, but the use of packaging that looks like normal candy is a big problem
cities/areas should have regulations and beware around legalizations

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