M2 other articles Flashcards
1
Q
What is the future of cars looking like?
A
custtomers paying subscriptions for certain vehicle functions such as starting engine or unlocking/locking from smartphone
2
Q
why do car companies like the idea of subscroptions?
A
- keep relationship with cust (rather than seeing them once every several years when they come for an upgrade)
- steady stream of revenue that cushions against economic cycles, esp in car ind where very susceptible
- allows to charge used car buyers rather than not getting any revenue from them
- simplify manufacturing = they can get clsoer to mass production (farther from custom stuff/lots of special combinations) and just require subscription for those features rather than specificlaly ensure car has the hardware (all would jsut have it)
3
Q
What is one way car manufacturers have taken the subscriptuion idea to an whoile other level? What benefit does this potentially bring?
A
sibscriptoin for entire car!
pay big bucks every month to lease a car, then can switch next month or even pay more to switch as often as you want!
benefit: give customers a chance to test EVs before comitting to a purchase
4
Q
What was the club recommended by Martina Elegino? Podcast?
A
club = advertising club of edmonton
podcast = in the business of something podcast
