How to plan a digital marketing campaign

Question 1

What are the steps to planning a digitall marketing campaign?

Answer 1

1. assess the bckgd
2. analyse the audience
3. create mktg strat
4. constrct objectives
5. justify resources
6. build action plan
7. evaluate plan
8. present

Question 2

What are the elements to consider for the Asssess the background stage?

Answer 2

• company conditions (name size type bckgd offerings)
• context (micro env 7Ps, macro env PESTLE)
• competitors (others seeking a share of wallet - 6Cs)
• customers

Question 3

What is the point of a digital marketing strategy?

Answer 3

it is the direction for the company
= clear statement of overall aim and where going

Question 4

What is the Construct the objectives step?

Answer 4

focus on the WHAT not the HOW
SMART goals!

Question 5

What is the Justify the resources step?

Answer 5

**can do this earlier for effectuation kinda vibes but now is good too

= what needed to amke this happen?
9Ms: minutes, man power, money, method, mother nature, measurement, machines, materials, management

THEN create budget based on resources and objective

Question 6

WHat is teh Build the action plan step? What use to produce it?

Answer 6

identify layout of past steps
1) strategy
2) polivy
3) rationale
4) objective
5) tactics

produce:
- gantt chart
- pert
- spreadsheet

Question 7

What is the Evaluate the plan step?

Answer 7

need to emasure and see if change needed!

using
- metrics = collect the data + meausre
- analytics = analyze data
- insights = the why