M1: Mass Media Trends that are Shaping Our Culture and Realities Flashcards
According to ____, _______ revolutionized storytelling.
Ong;
tools of inscription
The following are examples of?
pen, paper, movable printers, video camera, etc.
Tools of inscription
media contributes in the permanence and mobility of _____
culture
______learned behavior among members of a social group.
Culture
Culture is manufactured by _____ that is shared via ______
knowledge;
communication channels
Culture, along with language, aids us
______
______
○ in classifying experience
○ Understanding ourselves, others, and world.
T or F. The inception of media led to the usage of mass media technologies to creating and sharing stories. This further shape
our culture and identities.
T
Enumerate the ____ rends in Digital Mass Media
4
Rise of Content Creators
Rise of User-Generated Content
Influencer Marketing
Cancel Culture
(RRIC)
Trends in Digital Mass Media
- Anyone and everyone can now create and share their own stories to a diverse audience in just one click of a button.
The Rise of User-Generated Content
Trends in Digital Mass Media
- Social media influences often have tens of thousands of followers.
Influencer Marketing
Trends in Digital Mass Media
- Consumers build their purchasing decision around recommendations of influencers
Influencer Marketing
Trends in Digital Mass Media
Social media became an important tool for social activities and everyday citizens to spread word about important
issues. And persuade others to join the cause.
Rise of social movements
Trends in Digital Mass Media
End a public figure’s career or revoke their cultural cachet via
○ Boycotts of their work
○ Disciplinary action from an employer
Cancel Culture
