M1:Convergence of Mass Media Flashcards
Merging of different types of mass media as well as portable and highly interactive
technologies through digital media platforms.
Media Convergence
Provide Some types of mass media
Traditional media,
print media,
broadcast media,
new media,
internet media
Joining together of previously distinct media to share task and resources.
Media Convergence
The process of media convergence results in the merging of 3C’s:
- Content
- Communication
- Computing.
There are ___ Types of Media Convergence according to _____
5 ;
Henry Jenkins
Give the type of Media Convergence
- Technological
- Economical
- Organic
- Cultural
- Global
(GOTEC)
Type of Media Convergence
Merging of technologies such as the ability to watch shows online on sites, play video
games or listen to music on phones.
Technological
Type of Media Convergence
large company uses new and old media to control several products/services within the same industry.
Economic
Type of Media Convergence
- Usage of multiple technologies at the same time
ex when you watch Netflix while texting a friend
Organic
Type of Media Convergence
Stories flowing across several kinds of media platforms
○ Novels turned tv shows
Cultural
Type of Media Convergence
- Geographically distant cultures influencing one another despite the physical distance
Global
Concentration of media industries into smaller number of companies
Oligopoly
Type of Media Convergence: Cultural
When weaker cultures adopt traits from dominant culture
Acculturation
Type of Media Convergence: Cultural
Original traits of weaker culture are erased and replaced by traces of more
Assimilation
Type of Media Convergence: Cultural
Cultural Media Convergence may result to _______
Cultural imperialism
Define Cultural Imperialism
spread of outside influence through television movies and
other cultural projects
Enumerate the ___ Effects of Mass Media Convergence
6;
- Shift in relationship between media industries and audience
2.Increased Media Consumption
- Increased Participation
- Increased Multitasking
- Better problem solving skills
- Thinning attention spans
Enumerate the ___ Advantages of Media Convergence
4;
- Transform the modes of communication, news reporting, and journalism (or TRANSFORM THE MODES OF COMMUNICATION)
- Huge amount of content is now easily accessible through portable devices anytime, anywhere. (or INCREASE ACCESSIBILITY)
- Online access to archives and endless opportunities for users to engage with content (or ACCESSIBILITY TO ARCHIVES AND INCREASE OPPUTURNITIES )
- Variety of information choice
NOTE: ang capslocks kay shorten terms ra na nako hahahhahaha ka ako ako ra ana.
Enumerate the ____Disadvantage of Media convergence
4;
➔ More COMPETITION for consumers’ TIME and attention
➔ OVERWHELMING amounts of INFORMATION
➔ Older and less privileged COMMUNITIES find it HARD to learn digital skills
➔ Prone to CYBERATTACKS, data PRIVACY breach, and malfunctioning
Effect of Mass Media Convergence: ➔ A shift in the relationship between media industries and audiences
“digital natives” pertains to
people who have never known a world without the internet
Effect of Mass Media Convergence: ➔ A shift in the relationship between media industries and audiences
means that the power to communicate to the masses has shifted from media giants to the common individual
◆ Decentralization of mass communication
Effect of Mass Media Convergence➔ A shift in the relationship between media industries and audiences
pertains to Real time and direct (similar to interpersonal communication) as opposed to delayed feedback in traditional communication.
◆ Online feedback
What type of media convergence:
watch TV shows online on sites like Netflix, or to play video games or listen to music on smartphones like the iPhone.
technological
What type of media convergence:
Inquirer Group is involved in print media (PDI), online media (Inquirer.net and CDN digital), lifestyle magazines (Southern Living), and broadcasting (Radyo Inquirer)
Economic
What type of media convergence:
When you watch a series on Netflix while texting with a friend (a “natural” outcome of a diverse media world)
Organic
What type of media convergence:
◆ Ex. Nigeria’s cinema industry, nicknamed Nollywood takes its cues from India’s Bollywood (which is in turn inspired by Hollywood in the United States). “The Ring” and “The Grudge” are remakes of Japanese hits.
Global
