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Comm 10 > M1:Convergence of Mass Media > Flashcards

M1:Convergence of Mass Media Flashcards

1
Q

Merging of different types of mass media as well as portable and highly interactive
technologies through digital media platforms.

A

Media Convergence

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2
Q

Provide Some types of mass media

A

Traditional media,
print media,
broadcast media,
new media,
internet media

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3
Q

Joining together of previously distinct media to share task and resources.

A

Media Convergence

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4
Q

The process of media convergence results in the merging of 3C’s:

A
  1. Content
  2. Communication
  3. Computing.
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5
Q

There are ___ Types of Media Convergence according to _____

A

5 ;
Henry Jenkins

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6
Q

Give the type of Media Convergence

A
  1. Technological
  2. Economical
  3. Organic
  4. Cultural
  5. Global

(GOTEC)

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7
Q

Type of Media Convergence

Merging of technologies such as the ability to watch shows online on sites, play video
games or listen to music on phones.

A

Technological

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8
Q

Type of Media Convergence

large company uses new and old media to control several products/services within the same industry.

A

Economic

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9
Q

Type of Media Convergence

  • Usage of multiple technologies at the same time

ex when you watch Netflix while texting a friend

A

Organic

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10
Q

Type of Media Convergence

Stories flowing across several kinds of media platforms
○ Novels turned tv shows

A

Cultural

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11
Q

Type of Media Convergence

  • Geographically distant cultures influencing one another despite the physical distance
A

Global

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12
Q

Concentration of media industries into smaller number of companies

A

Oligopoly

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13
Q

Type of Media Convergence: Cultural

When weaker cultures adopt traits from dominant culture

A

Acculturation

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14
Q

Type of Media Convergence: Cultural

Original traits of weaker culture are erased and replaced by traces of more

A

Assimilation

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15
Q

Type of Media Convergence: Cultural

Cultural Media Convergence may result to _______

A

Cultural imperialism

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16
Q

Define Cultural Imperialism

A

spread of outside influence through television movies and
other cultural projects

17
Q

Enumerate the ___ Effects of Mass Media Convergence

A

6;

  1. Shift in relationship between media industries and audience

2.Increased Media Consumption

  1. Increased Participation
  2. Increased Multitasking
  3. Better problem solving skills
  4. Thinning attention spans
18
Q

Enumerate the ___ Advantages of Media Convergence

A

4;

  1. Transform the modes of communication, news reporting, and journalism (or TRANSFORM THE MODES OF COMMUNICATION)
  2. Huge amount of content is now easily accessible through portable devices anytime, anywhere. (or INCREASE ACCESSIBILITY)
  3. Online access to archives and endless opportunities for users to engage with content (or ACCESSIBILITY TO ARCHIVES AND INCREASE OPPUTURNITIES )
  4. Variety of information choice

NOTE: ang capslocks kay shorten terms ra na nako hahahhahaha ka ako ako ra ana.

19
Q

Enumerate the ____Disadvantage of Media convergence

A

4;
➔ More COMPETITION for consumers’ TIME and attention

➔ OVERWHELMING amounts of INFORMATION

➔ Older and less privileged COMMUNITIES find it HARD to learn digital skills

➔ Prone to CYBERATTACKS, data PRIVACY breach, and malfunctioning

20
Q

Effect of Mass Media Convergence: ➔ A shift in the relationship between media industries and audiences

“digital natives” pertains to

A

people who have never known a world without the internet

21
Q

Effect of Mass Media Convergence: ➔ A shift in the relationship between media industries and audiences

means that the power to communicate to the masses has shifted from media giants to the common individual

A

◆ Decentralization of mass communication

22
Q

Effect of Mass Media Convergence➔ A shift in the relationship between media industries and audiences

pertains to Real time and direct (similar to interpersonal communication) as opposed to delayed feedback in traditional communication.

A

◆ Online feedback

23
Q

What type of media convergence:

watch TV shows online on sites like Netflix, or to play video games or listen to music on smartphones like the iPhone.

A

technological

24
Q

What type of media convergence:

Inquirer Group is involved in print media (PDI), online media (Inquirer.net and CDN digital), lifestyle magazines (Southern Living), and broadcasting (Radyo Inquirer)

A

Economic

25
Q

What type of media convergence:

When you watch a series on Netflix while texting with a friend (a “natural” outcome of a diverse media world)

A

Organic

26
Q

What type of media convergence:

◆ Ex. Nigeria’s cinema industry, nicknamed Nollywood takes its cues from India’s Bollywood (which is in turn inspired by Hollywood in the United States). “The Ring” and “The Grudge” are remakes of Japanese hits.

A

Global

Comm 10 (5 decks)

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