LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL SETTINGS Flashcards
Two approaches that are most widely accepted
and relevant to our understanding of cultural
variations in communication styles.
Verbal Communication Styles and Culture
Can be defined as an enduring belief that a specific mode of conduct is socially preferable to an opposite or converse mode of conduct
Value Dimensions
also called as cognitive style, can be understood as way of thinking that influences how we feel and how we act…
Thinking Style
What are the Dimensions of Cultural Values (4)
Individualism-collectivism
Power Distance
Uncertainty avoidance
Masculinity-femininity
Defined as a loosely knit social framework in which people are supposed to take care of themselves and their immediate family only.
Individualism
Defined as tight social network in which people distinguish between ingroups and outgroups
Collectivism
Defined as the extent to which a society accepts the fact that power is distributed unequally.
Power Distance
Defined as the extent to which a society feels threatened by uncertain and ambiguous situations
Uncertainty avoidance
Defined as the extent to which the dominant values in society are masculinity
Masculinity-femininity
What is the key to understanding culture
Know the rules and scripts that guide action