Evaluating Msg and Img of Diff types of texts

Question 1

• are people who set down rules for correct language use. They are the educated members of the society who have the power to sanction speakers for
  not following language rules.
• equate correctness to strict
  observance of the rules of grammar

Answer 1

Prescriptivists

Question 2

• describe the language without being hypercritical or expressing judgement.
• Fromkin and Rodman (1998) stated that “It does not tell you how you should speak; it describes your basic linguistic knowledge. It explains how it is possible for you to speak and understand and it tells what you know about the sounds, words, phrases and sentences of your language.”

Answer 2

Descriptivists

Question 3

the realization of a meaning

Answer 3

Signifier

Question 3

• Involves the study not only of what we refer as ‘signs in everyday speech, but of anything which stands for something else; in a semiotic sense, signs take the form of images, sounds, gestures and objects (Chandler, 2017).
• it can help us to take “reality” for granted because reality does not have an objective existence

Answer 3

SEMIOTICS

Question 4

The process by which a culture produces signs and/or assigns meaning to signs,
but since meaning production or semiosis is a social activity, subjective factors are
involved in each individual act of semiosis (Eco, 1976)

Answer 4

SEMIOSIS/ SIGNIFICATION

Question 5

‘Semiotics makes us realize and understand that information or meaning is not contained in the world or in books, computers or audio-visual media.’
Meaning is not transmitted to us - we actively create it according to a _______ ?

Answer 5

complex interplay of codes or conventions of which we are normally unaware.

Question 5

the meaning/ concept which the signifier refers to

Answer 5

Signified

Question 5

refers to the type of communication that uses technology to simultaneously reach a wide audience.

Answer 5

Mass Media

Question 6

producers combine two or more of the five semiotic systems - lingistic or textual system, visual system, audio system, gestural system and spatial system - which is a?

Answer 6

MULTIMODAL TEXT

Question 7

It encourages students to understand the way media shapes their world

Answer 7

Multimodal literacy

Question 8

provides us access to a more complex way to read all the text they encounter.

Answer 8

Multimodal Analysis