COMMUNICATION AND GLOBALIZATION Flashcards
Globalization- What are the impacts on Global communication?
Availability of Information
Business Conduct
Social Awareness
fewer cultural barriers
creation of global village
Who wrote the flight from conversation
Sherry Turkle
-Refers to understanding how people from different countries and cultures behave, communicate and perceive the world around them.
Intercultural communication
Means to accommodate or to go along with, and is a communication pattern that orients the speakers toward harmonious social relations and a concern for face saving.
Musayra (High Context)
Four essential features of Musayra
Repetitiveness
Indirectness
Elaboration
Affectiveness
used primarily for complimenting and praising others, especially in asymmetrical status relations.
Repetitiveness
a cultural tendency to be interpersonally cautious, facilitating politeness and face saving
Indirectness
an expressive and encompassing style leading to a deeper
connection with message receiver.
Elaboration
with emotional appeal to
build identification with the other and
maintain a positive face.
Affectiveness
- means straight talk
- used by Israeli Jews is low context, direct,
pragmatic, and places an emphasis on assertiveness.
Dugri (Low Context)
Cultural misunderstanding due to differences in communication styles can be reduced by creating a context of equality, where one group does not dominate the other group